Are you a music artist looking for info about music distribution? This handy how-to guide will tell you everything you need to know today (and a little bit more).
Music distribution in 2017 is all about digital. But what exactly is it? Music distribution is the act of getting your music into the hands of listeners.
And while it may feel like there’s an awful lot more to learn, as a musician with online access and only a little money, there’s not much else you need. This will explain how to get your music live for purchase and listening all over the world, practically overnight.
Today, nearly all music distribution is digital for lots of reasons. We’re going to assume you already know the future is in online music distribution and skip the explanations about the dinosaur methods of yesterday.
But first, let’s examine why every musician should take advantage of music distribution.
- Music distribution is open to everyone
- It’s totally affordable
- It makes artists money
- Music distribution goes around the world
That first point is one everyone should know. Nobody is turned away. No record is shut down. All the people of Earth are welcome to publish music around the world.
But you’re probably more interested in the second point. Practically anybody can afford music distribution right now.
And what of making real money? Can that actually be done? The IFPI says yes, with 50% of all music sales last year coming directly from digital and only 34% from physical formats.
Streaming alone went up more than 60%. Musicians are making more money online than in any other way, live performances included.
It is a statistical fact that everyone doubles their chances to make cash with global music distribution.
The last point mentioned above describes the reach of music distribution today. When you distribute music online, you distribute to almost every corner of the planet.
This is especially true if you choose to distribute your music through MondoTunes, which has the largest distribution network in the world, the same one used by Universal artists like U2, Lady Gaga, and the Black Eyed Peas.
So now that you know why you need music distribution, which company is right for you?
A Brief Look at Music Distribution Companies
In the beginning, there was CD Baby. Founded away back in 1998, CD Baby did exactly that. They sold CDs.
After almost 20 years, their name brand is the one most people point to first.
It’s probably due to this that Wired Magazine nods to their healthy “community vibe.”
Seven years later, along comes Tunecore.
Tunecore provided digital retailer solutions.
This meant that musicians could go online and make their music available from online music stores.
Wired Magazine notes that Tunecore has a simple, easy setup, which is something everyone can appreciate.
Of course we’re biased about ourselves — so here’s what LedgerNote has to say about us, instead:
“The whole point of an online music distributor is they handle all the work of getting the music out. It’s a major job for them, especially if they’re getting the music to as many outlets as possible.
“Take for example a company like MondoTunes. Their reach includes all of the big dogs such as:
- Google Play
- and over 600 more…
“With one fell swoop you can hit the sites above, toss in YouTube, Vevo, Deezer, Rhapsody, and pretty much every other distributor you can imagine. One of the main principles of a takeover in marketing is to ‘Be everywhere at all times.’ This is how you pull that off with a literal fraction of a fraction of the effort it used to take.”
What neither LedgerNote nor Wired mentions is that Mondo is the next step in the natural evolution of music distribution.
“We essentially were the ones who linked major label distribution for indie artists,” says founder Javan Mershad. “Then we embraced recent technology and leveraged it to provide unlimited uploads.”
But is music distribution through MondoTunes all about facts and figures?
Not at all.
Excuse my breaking the so-called fourth wall, but what’s most important to me (Sean McCauley) is the relationship we have to you artists out there.
Everyone from the founders, to the support crew, to the press team and mastering geniuses are themselves musicians with real music experience in the trenches. We’ve performed, we’ve sold albums, we’ve printed tee-shirts, we’ve been stiffed by the show promoter and we’ve been robbed by the indie label guy.
For my money, I suggest Mondo for the simple reason that we’re artists, too, and we shoot straight.
Senior Editor, MondoTunes