In last week’s MondoBlog, we looked at ways to get fans as quickly and predictably as possible. But some of us can’t play live or don’t want to. Here are ways to get fans without playing live using only the Internet.
Plenty of musicians today use the Internet as both their primary studio and their only performance venue. How do they form a fan base without needing to leave the house? The short answer is, today’s online studio music artist needs to have as large an Internet presence as possible.
That’s what we’ll be talking about.
For many of you, some or all of the below will not be news. Even so, only the most driven and dedicated few of you will have taken all of the below steps. That’s why today’s MondoBlog is about how to get fans without playing live, using only the Internet.
#1. Have an active Facebook page for your music project
Does this seem obvious? You might be surprised how many musicians go through the painstaking trouble of writing, recording, mixing, mastering, and distributing a music project without even making a social media account to advertise it.
Facebook is free and famously claims it always will be. It has a potential reach that spans the globe. It does not have a limit on how many legitimate social media pages a single person can operate.
Not only is Facebook an obvious go-to for advertisement and music news distribution, but seeing how many “friends” follow you is a great way to measure the growth (or decline) of your fan base.
Keep in mind, though, that artists must be active on these pages or they work in reverse. A silent band page on Facebook is the same as a vacant, closed storefront. They look awful and are bad for business.
#2. Showcase your music on BandCamp, SoundCloud and ReverbNation
You don’t have to put your whole catalog online for everyone’s free listening, but you do need to give the public a considerable sample of what you do.
It’s incorrect to think people will invest their attention (let alone their money) in music they haven’t heard. Very few music listeners will buy an album on faith alone.
If your music is good, people will find themselves drawn to it like ants to sugar — but you’ve got to put the sugar out, first.
“I’m on one of those sites, and one’s enough.”
Enough to what? Make it harder for potential fans to find you? Besides, you don’t want to make three identical sites, either. Have a little something exclusive on each page to encourage people to pay attention to all your webpages.
#3. If you want to get fans without playing live using only the Internet, you need an official website
Ground your Internet presence on an official website. There are sites like Wix.com, WordPress.com and many others which make website creation and maintenance incredi-simple.
Use one of them to make a site with a URL like “www.YourBandNameHere.com.”
If your band name is already taken, you might even want to rebrand your music with a less common name. Redundancy hides you online. You don’t want to hide.
You don’t necessarily have to pay to have a site, but “www.50Cent.com” looks a lot more legitimate than “www.50CentTheRapper.wordpress.com.”
If you make noise on the pages of your music friends and acquaintances, your acquaintances will make noise on yours. If you don’t have a large (or existing) music circle, this is a great way to make one.
To get fans without playing live using only the Internet, you’re going to need to make friends using only the Internet.
It’s fantastic that the Information Age has made this possible. It behooves us artists to take advantage.
Simply following the above four precepts is a lot more work than most online musicians do to make their music available. Start here, and we’ll have more for you to do later.
Watch this space!