ARTIST MERCHANDISE MADE SIMPLE. A HOW TO APPROACH.

Artist MerchandiseAll about MERCHANDISE.  With recorded music sales in free fall and touring being a very expensive gamble to try to end up in the black, it has never been more crucial for up-and-coming artists to find non-traditional revenue streams to keep their art alive. There are many ways for musicians to make money – private lessons, doing session work, or even writing jingles. However, none of these are actively helping build an artist’s career, and the time spent working on those endeavors will ultimately take time away from their own art.
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FOUR WAYS TO IMPROVE YOUR PRESS MATERIALS

Press materialsMost musicians know that songs, biographies, one-sheets, photographs, videos, press releases and interviews can all be used to help get gigs, blog reviews, radio play, endorsements, and so much more. But in what formats should these materials be submitted? Let’s review 4 possible options together with feedback from a few industry pros.
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HOW TO HANDLE AN EMBARRASSING MOMENT ON STAGE

How to Handle an Embarrassing Moment OnstageLike in life, making mistakes onstage is part of the deal as a band or solo artist. We all know even the most famous or critically acclaimed performers are susceptible to public blunders, oftentimes before massive crowds. Newer bands still honing their skills, then, are even more prone to regrettable goof-ups. And that’s okay.
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4 KEYS TO MAKE IT IN THE MUSIC INDUSTRY

Music SuccessImportant Note: This is not one of those guides with no substance that says “Work hard and you’ll achieve it”. Have a read to see what I feel you need to give yourself the best chance of success in the music industry. If you find it helpful, please share with other musicians and band members.
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IS IT TIME TO HIRE A BOOKING AGENT?

Booking AgentOne of the biggest dilemmas that emerging bands face in their careers is deciding when it’s the right time to turn over show booking to someone else’s (hopefully) capable hands. You may have great musical chops, but when it comes to booking gigs, communication and connections are key. Reaching out to venues is much more than just the copy and paste of a link in an email.
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BECOMING A FREELANCE MUSICIAN

musicianEverybody who works as a freelancer in any industry understands the hustle. It’s hard to live a life where you have next-to-no job security and where the money you make isn’t necessarily comparable to the actual number of hours you spend working. For many people, however, the hustle is completely worth it to be able to do what they love for a living. If you’ve got the skills, it’s totally possible to make your living as a freelance musician. You just need a little business sense, a good attitude, and tons upon tons of patience. I’m still getting off the ground as a freelancer, but here’s some advice I can offer that has worked well for me so far.
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5 HOBBIES THAT HELP YOUR MUSIC CAREER

MusicEven workaholics need to take a break. Most people have fun hobbies that they do outside of their day job, and creative types are no different. However, there’s rarely enough time to push a music career while simultaneously pursuing a hobby.
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THE CHANGING FACE OF MUSIC COLLABORATION

Music CollaborationWhile the landscape of recorded music is littered with countless famous instances of collaboration between artists it seems that, despite the connectivity of the modern world, many of the creative players in the music industry today are choosing to go solo. Here we look at why that might be, and what can be done to rectify the situation.
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