Advertise Your Music Online for Free (Part 3)

Continuing our series on How to Advertise Your Music Online for free, this week we’ll be talking about how to use other people’s blogs and websites to boost your visibility.

Previously, we talked about publishing your own press releases and broadening your public reach through social media. A great deal of free advertisement is also available through the free efforts and websites of other people. These people run blogs, news websites, and music sites in general which depend on having new things to say on a regular basis. This MondoTunes DIY blog, in fact, is a perfect example of one such site. Other examples friendly to independent musicians such as yourself include Indie Music News Worldwide and the Independent Music Times.

A good website always has an email address somewhere so you can email the owner or administrator of the site. Just write an email to that person including the news you’d like featured on their website. This news can be almost anything, like, “Brooklyn rock band ‘Vipers’ to play Coney Island,” or, “Indie hip-hop artists form new collective, ‘Titanz,'” or, “Jane Doe to tour East Europe.”

Make sure the material you want published has no spelling or grammatical errors. Some admins will revise your English for you, but most will choose to ignore a train wreck rather than fix it.  (Of course, a professionally written press release is best).

Don’t stop at just one website, either. You can submit material to as many blogs and online music newspapers as you like. Each one will prefer an exclusive release (meaning your news is only available at their site, nowhere else) but you work for yourself, not them, and you want your news as accessible as possible.

If you really get in good with the admin of a certain indie music website, you might even get them to interview you. This may seem improbable, but you’ve got to keep in mind that these writers come up with material every single week. If they like your music enough and think your sound fits the format of their site, then you answer all the questions and they hardly have to write at all. You can even suggest the questions for them, too, so they don’t even need to do that.

In any case, the point is that music blogs and news sites can be extremely useful to indie artists, and they’re not at all as utilized as they ought to be.

The door is wide open to you. All you gotta do is step through it.


How to Advertise Your Music Online for Free (Part 2)

Last week we began a series on how to advertise your music online for free, focusing on the tried-and-true method of the press release.

This week we’ll be talking about how to use social media to maximize your visibility.

Most artists in 2018 know that social media makes up the lion’s share of advertising for nearly every market today. Fewer know exactly how exposure can change depending on how those media outlets are used. Here are a few basic principles to follow. Every artist won’t follow all of the below, but the artists who do will benefit from superior exposure compared with those who don’t.

  1. Make an official account at each social media site for each of your music projects.

Every site has a different user base. Very few people use every social media site, just like very few people watch every TV show.

This means that you will talk to different people at each site. Therefore, if you post at every site, you will reach the most people.

This means you should have an official account at Twitter, Instagram, Pinterest, Facebook, Tumblr, YouTube, and Snapchat (as well as any others you can think of, optimally). Being so spread out is going to take you a lot of time, too, because:

2. Post to all of your official social media accounts on the regular.

Magazines, newspapers, TV shows, and radio programs all have one thing in common — consistent regularity. These media types have known for decades that if they miss a week, they lose audience members. Everyone wants to hear from their favorite social media contacts on a predictable, consistent basis.

If you can post to all your social media accounts every day, you should do so. You’ll be amazed at the difference this makes in your fan base numbers after just a couple months.

If you can only post to each account once a week, that’s respectable, too, but don’t miss a week! One week of silence from your music project is hard enough on your web visibility. Two weeks of silence, straight, will teach fans to forget about you. Three weeks gone dark is a disaster.

3. Interact with people on your accounts.

Don’t just log in, post a picture of your band eating pancakes on tour, and move on. Look for comments anyone has made. Click ‘like’ buttons on things. Make it look like you’re a living person in there, not just a digital billboard.

4. Post different pictures and comments on your various media accounts.

Part of the reason you want an account at each site is to get some fans acquainted with you at more than one site. That only makes sense for them if you’re posting different things everywhere.

If you just copy/paste an image into every account each Friday morning, people will learn pretty quickly that there’s no point in following you at more than one media location.


That’s all for this week’s Mondo DIY Blog. Stay tuned next week for more on how to advertise your music project online for free.

-S. McCauley

Advertise Your Music Online for Free (Part 1)

One of the most frequent questions is, “How can I advertise my music online?”

It’s a smart question to ask, and luckily, it has a ton of answers. This week’s MondoTunes DIY post focuses on press releases.

The first thing musicians should do is perhaps the most overlooked: publishing a simple press release.

A press release (PR) is an official announcement available for reading online anywhere in the world. The purpose of the PR is to put information about your music online which can easily be found if someone searches for you. Advertisement is first about getting attention, but once you have someone’s attention, what do you tell them? You have to follow up with some info, some facts, some interesting things to say.

There’s no bigger failure in advertising than getting someone to search for your music, only to have nothing come up.

So what, exactly, is a press release? It’s a very short article about your music. You can publish a PR on virtually anything that happens during your music career. If you start a new project, the headline might be, “Jane Doe starts new rock crew Iron Maidens.” If you drop a new single, it might be, “DJ Onyx releases official single.” If you start a summer tour, it might be, “Singer-songwriter Julius Caesar starts summer tour.”

Any time someone looks you up, they find one of your press releases. If you have lots of press releases, you look like an extremely active musician — because you are. It also looks like you’re in the news a lot, again because you are.

If you do it the free route, make sure you get an expert writer friend to make your PR for you, though. Press releases with any spelling or grammatical errors work in reverse. They make you look silly. Most free PR websites won’t let you post your own release unless it passes their grammar tests, anyhow, and they won’t tell you what’s wrong. They’ll just decline your submission.

Lots of people will want to charge you hundreds of dollars for writing and publishing a press release, but our own MondoBlast service is dependable, affordable, and ultra-high quality (especially if it’s written by yours truly, wink-wink). We’ll also publish your piece at many sites, rather than at just one site.

Stay tuned next week for Part 2 in this ongoing series about advertising your music online for free.


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