How to Advertise Your Music Online for Free (Part 2)

Last week we began a series on how to advertise your music online for free, focusing on the tried-and-true method of the press release.

This week we’ll be talking about how to use social media to maximize your visibility.

Most artists in 2018 know that social media makes up the lion’s share of advertising for nearly every market today. Fewer know exactly how exposure can change depending on how those media outlets are used. Here are a few basic principles to follow. Every artist won’t follow all of the below, but the artists who do will benefit from superior exposure compared with those who don’t.

  1. Make an official account at each social media site for each of your music projects.

Every site has a different user base. Very few people use every social media site, just like very few people watch every TV show.

This means that you will talk to different people at each site. Therefore, if you post at every site, you will reach the most people.

This means you should have an official account at Twitter, Instagram, Pinterest, Facebook, Tumblr, YouTube, and Snapchat (as well as any others you can think of, optimally). Being so spread out is going to take you a lot of time, too, because:

2. Post to all of your official social media accounts on the regular.

Magazines, newspapers, TV shows, and radio programs all have one thing in common — consistent regularity. These media types have known for decades that if they miss a week, they lose audience members. Everyone wants to hear from their favorite social media contacts on a predictable, consistent basis.

If you can post to all your social media accounts every day, you should do so. You’ll be amazed at the difference this makes in your fan base numbers after just a couple months.

If you can only post to each account once a week, that’s respectable, too, but don’t miss a week! One week of silence from your music project is hard enough on your web visibility. Two weeks of silence, straight, will teach fans to forget about you. Three weeks gone dark is a disaster.

3. Interact with people on your accounts.

Don’t just log in, post a picture of your band eating pancakes on tour, and move on. Look for comments anyone has made. Click ‘like’ buttons on things. Make it look like you’re a living person in there, not just a digital billboard.

4. Post different pictures and comments on your various media accounts.

Part of the reason you want an account at each site is to get some fans acquainted with you at more than one site. That only makes sense for them if you’re posting different things everywhere.

If you just copy/paste an image into every account each Friday morning, people will learn pretty quickly that there’s no point in following you at more than one media location.

 

That’s all for this week’s Mondo DIY Blog. Stay tuned next week for more on how to advertise your music project online for free.

-S. McCauley

How to Advertise Your Music Online for Free (Part 1)

One of the most frequent questions is, “How can I advertise my music online?”

It’s a smart question to ask, and luckily, it has a ton of answers. This week’s MondoTunes DIY post focuses on press releases.

The first thing musicians should do is perhaps the most overlooked: publishing a simple press release.

A press release (PR) is an official announcement available for reading online anywhere in the world. The purpose of the PR is to put information about your music online which can easily be found if someone searches for you. Advertisement is first about getting attention, but once you have someone’s attention, what do you tell them? You have to follow up with some info, some facts, some interesting things to say.

There’s no bigger failure in advertising than getting someone to search for your music, only to have nothing come up.

So what, exactly, is a press release? It’s a very short article about your music. You can publish a PR on virtually anything that happens during your music career. If you start a new project, the headline might be, “Jane Doe starts new rock crew Iron Maidens.” If you drop a new single, it might be, “DJ Onyx releases official single.” If you start a summer tour, it might be, “Singer-songwriter Julius Caesar starts summer tour.”

Any time someone looks you up, they find one of your press releases. If you have lots of press releases, you look like an extremely active musician — because you are. It also looks like you’re in the news a lot, again because you are.

If you do it the free route, make sure you get an expert writer friend to make your PR for you, though. Press releases with any spelling or grammatical errors work in reverse. They make you look silly. Most free PR websites won’t let you post your own release unless it passes their grammar tests, anyhow, and they won’t tell you what’s wrong. They’ll just decline your submission.

Lots of people will want to charge you hundreds of dollars for writing and publishing a press release, but our own MondoBlast service is dependable, affordable, and ultra-high quality (especially if it’s written by yours truly, wink-wink). We’ll also publish your piece at many sites, rather than at just one site.

Stay tuned next week for Part 2 in this ongoing series about advertising your music online for free.

 

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10 Ways To Book More House Concerts

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House concerts: everybody loves them, but most artists don’t know how to get them. They are the most-coveted type of gigs for singer/songwriters and acoustic bands. They don’t require a lot of promotional effort – which means less time behind your computer, and more time behind your instrument.
Yes, in the ecosystem of gigs, house concerts are king! So how do you book them? Here are some simple ways to make it happen!
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