INTRODUCTION TO MARKETING YOUR MUSIC

Marketing is the complete process of innovating products and services to satisfy fans, build awareness, and make sales. This process involves a series of important building blocks including researching, goal setting, strategizing, and executing. Here’s three great launching spots, from describing your vision to analyzing your customers.So, which steps are you forgetting when marketing your music?
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THE ESSENTIAL FEATURES OF HIT RECORDS

Hit RecordsWe have all heard those hit songs that can be considered  ‘timeless classics’.  Whether it’s a hip hop track, a rock classic or an 80’s power ballad, these songs share some essential features that ensure they will be on the airwaves for years to come. Obviously there is not one hard and fast rule for this as every song is different, but here is a list of features that many of these hit records share.
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PICKING YOUR PERFECT RECORDING STUDIO

With the rise of the independent studio, there are more choices than ever when it comes time to get your music recorded. This gives the artist a lot of power, but narrowing down the list of options can also be an overwhelming process.  To make your decision easier, here’s a checklist to use every time. Going down this list should help you to sufficiently narrow down your options and figure out what studio is going to give you the best results you can afford!
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FOUR WAYS TO IMPROVE YOUR PRESS MATERIALS

Press materialsMost musicians know that songs, biographies, one-sheets, photographs, videos, press releases and interviews can all be used to help get gigs, blog reviews, radio play, endorsements, and so much more. But in what formats should these materials be submitted? Let’s review 4 possible options together with feedback from a few industry pros.
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HOW TO HANDLE AN EMBARRASSING MOMENT ON STAGE

How to Handle an Embarrassing Moment OnstageLike in life, making mistakes onstage is part of the deal as a band or solo artist. We all know even the most famous or critically acclaimed performers are susceptible to public blunders, oftentimes before massive crowds. Newer bands still honing their skills, then, are even more prone to regrettable goof-ups. And that’s okay.
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MAKING THE MOST OF BAD CROWD TURNOUT

Bad Crowd TurnoutIt’s probably one of your biggest fears as a musician. You’re pumped for your upcoming gig, you’re ready to hear some noise, but when you make it onto the stage, your heart drops as you see the audience is practically empty. For any number of reasons (weird weekday, bad weather), you have a crappy turnout. Your first instinct may be to jump off the stage and run out of the venue, hoping in vain that no one even notices you were there, but pause for a second, and ignore this urge.
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THE KEY TO FINDING WORK AS A COMPOSER

Composer WorkThe methods of finding work are constantly changing, and the type of music that sells is changing even faster. No matter how long your music career lasts, the difficulty of finding work will persist throughout for all but a lucky few. If you want a career as a composer, you need to be prepared to spend considerable energy finding work, and you’ll have to do most of it guerrilla style.
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