In last week’s MondoBlog post, we talked about how to get signed. We’ll focus this week on how to grow a big fan base so getting signed won’t be a problem to begin with.
By far the most effective way to build a great, big fan base is by playing great music at popular music venues. That’s not an option for many independent musicians, though, so let’s explore some ways to gather fans without getting onstage.
- Webcam Performances
Many musicians today enjoy global fame due to their presence on YouTube or other online platforms early in their career. Chance the Rapper is one of them, and the Biebs is one of them, too. If you’re reading this, chances are you own the technology necessary to tell people you’ll be performing live online at a certain time. If you don’t want to play live, simply record yourself performing and publish the video publicly on YouTube or another hosting service.
- Listening Party
Most listening parties resemble album release parties, like the one shown above. But consider getting in touch with several independent artists in your area and throwing a larger, less-focused listening party at which everyone listens to everyone else’s tracks.
Other musicians can be an artist’s best asset, especially when putting events together for growing a big fan base. There’s a reason show promoters always book several bands for the same night. It’s much more fun to have some variety. It takes the pressure off the artist who would otherwise perform alone, too.
- Download Cards
Since you have music available for sampling at Soundcloud or elsewhere (you do, don’t you?) why not print up some flashy download cards to entice people you meet to give your music a chance? A big fan base can be started with your printer.
The cards pictured here are from dropcards.com but vistaprint and other business card stores can be equally cheap options. Put some music online for download with a password you provide on the card. That makes it exclusive, and exclusive is attractive. This is a nearly free option any artist can fix up in an hour, tops.
- Unite with Other Musicians
Start a united group of music artists online in your music genre. Every time someone in the group publishes a new track, the others in the group listen to it and comment online.
If the members of the group keep listening to everyone’s music and publishing their own, the group will grow. This will happen painfully slowly at first, but once it gets rolling, it can get away from you in a very good way.
This trick comes from popular bloggers. Bloggers are a tight-knit crew of artists who read one another’s writing every time something goes online. This is very attractive to other new writers. You get thirty or forty people checking out your art on the regular, well look there, you’ve got a pretty great start on a nice, big fan base.
The best part is, you’ve been giving props and helpful (!) criticism to all these people and they’ve been giving it to you, so these aren’t just fans — they’re comrades. You can count on their support.
That’s all for this edition but more on this topic at a later date. If you have questions you’d like to see answered on the MondoBlog, please send mail to SMcCauley@mondotunes.com.