Should I make vinyl records of my album? If I can afford to do so, yes I should. Read on to find out why. (And if you can’t afford to do so, read on to find out a dirt-cheap alternative, too).
Pressing vinyl records isn’t cheap. However, it’s one of the best-selling formats, especially for independent music artists.
Vinyl album sales went up nearly 10% last year. In fact, sales have been up at that rate for more than 12 consecutive years. If you know of a format with growth at that rate of sales, please email us here at MondoDIY, because we’d love to know about it.
Generally speaking, if music fans are buying anything 10% more than last year, it’s something you should consider.
Discmakers.com writes, “Vinyl has a cachet all its own, and if you time your release properly to make it an event, your audience is likely to respond positively if you create a memorable project that takes advantage for the new passion for wax.”
Hypebot posits: “With music becoming digitally compressed, less tangible and hyper convenient, new generations of music lovers are discovering the thrill of tactile collectability. Kids are enjoying the feeling of being connected to their favorite indie band via 12” x 12” cover art, colored vinyl, and the interactivity of dropping a needle onto a spinning disc that emits pops, crackles, and warm sound.
“If you’re an independent artist, vinyl is your medium. Whether you want to create a beautiful gatefold for your fans, include a life-size poster of your band within the jacket, or add a holographic image directly onto your record, vinyl is one of the few remaining mediums that allows an artist to connect directly to his or her audience in a physical, engaging, intimate, and highly creative manner.”
However, vinyl isn’t as cheap to manufacture as cassettes, CDs or digital media. What if you can’t find the cash? There are a couple inventive options.
Concerning the money required for a traditional vinyl drop, Discmakers suggests: “The vinyl record revival offers indie artists a great opportunity to reach out to their fans and ask them if they would support a limited edition vinyl release. Consider the costs involved, and create a realistic budget for a vinyl release. To find out if your audience would support such a project and if the feedback is positive you might even consider doing a crowd funded initiative via Pledge Music, Indiegogo, or another platform to enlist their support to bring the project to completion.”
But this is just a way to obtain the cash needed, not a way to avoid spending the cash.
The Pentagram Black indie music label has found a remarkably ingenious way to avoid that cost. They release “vinyl albums” on paper. A typical release from PB costs the label around 200 USD. Now that’s something anyone can afford.
That’s all this week! Don’t miss last week’s offering on which guitar is right for you!